This course will show you how to leverage all types of crowdsourcing (including microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding) to kickstart your business growth.
This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
This course will explore the benefits of onboarding, show you how to design an onboarding framework, give you ways to customize the program for different audiences (including managers and executives), and demonstrate how to measure results from the program.
You will learn what constitutes a High Reliability Organization (HRO), the principles behind high reliability and take a look at a real life disaster that could have benefitted from those principles.
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